Ditta is an international food and drink processing conglomerate. It appears in Season 7.
History[]
The company is owned by the Ditta family. It has existed since at least the 1950s, and is seen operating and selling its products in both the United Kingdom and the United States.
Common People[]
Shane Ramirez is seen drinking a Ditta brand fountain drink named Polar Ice (similar to a big gulp). A vending machine of the company's products is seen in a hospital. The company is shown to work with the agency Rivermind, paying them to transmit commercial messages via recipients of medical neural implants who are on the lowest tier of subscription. Amanda Waters, a teacher, recites an advertisement for Ditta cereal Honey Nugs whilst teaching her class.
Bête Noire[]
The company is a main feature of the episode, with the majority taking part in its R&D department in the UK head office in London. Framed vintage advertisements in the offices show that some of the company's original products were called the Goody Goody Yum Yum, Chocco Rocco and Caramel Cove.
Other confectionary items are the signature HuckleBuck (a chocolate and nougat bar), Buccaneer, NutTacular and OatTacular bars, the Doubloon (a dark salted chocolate and mallow disc) and the Bête Noire (a type of ice cream with chilli flakes). Savour confectionary items include popcorn and various crisps sold under the Possetts brand such as Waygu & Dijon mustard flavour.
Plaything[]
Several Ditta confectionary items (the HuckleBuck, NutTacular and Bête Noire) are seen on sale at a convenience store Cameron Walker tries to steal from. There is also an offer of a fee 7G eSIM with every Ditta product purchased, which also shows a new chocolate bar called Kickback.
Eulogy[]
A bottle of Ditta brand cola is seen when Philip Connarthy has a flashback to moving into an apartment in Brooklyn in 1991.
USS Callister: Into Infinity[]
Both Robert Daly and James Walton are briefly seen drinking cans of Ditta brand diet cola.
Staff[]
- Mr. Ditta - CEO
- Gabe - UK Head of Research & Development
- Maria Skinner - Head of Flavour
- Verity Greene - Research & Development Assistant
- Nick - Graphic Designer
- Camile - Marketing
- Yudy - Kitchen Head
Notes and Trivia[]
- Ditta means Business in Italian, indicating the original founder of the company may have been from Italy.
Gallery[]
